Blue Nile Scenario

Utilizing the strategy of Differences involving business techniques and purposeful methods, what does one study about Blue Nile that’s critical to approach implementation for them?

Though other corporations within the jewellery marketplace test as much as possible to amass major marketplace share, only small business strategies are already observed to operate for all those. In addition, given that every corporation may differ when it comes to output prices in addition as market place share garnered, the situation at which Blue Nile finds alone within just the jewelry sector essential for your corporation to adapt the idea of difference between business enterprise methods. As a result of implementing the tactic of offering exclusive coloured diamonds, the corporation proves that variations in business enterprise strategies make brand name recognition while with the same time presenting a competitive edge about the competitors. Even so, thinking of the placement of Blue Nile, the middle placement that it’s assumed won’t provide the company the sting in organization tactics above companies like DeBeers which owns around 40% with the market share (John, & Richard, 2011). Using the idea of Functional Organizational Structure, what do you discover about Blue Nile that’s significant to approach implementation for them?

The purposeful organizational structure makes use of departments which have varied functions to the corporation. While in the event that Blue Nile had to compete with numerous businesses for your identical industry share, it is expected that each individual business implemented its own operational tactic to beat the competitors. For instance, in order for Blue Nile to function nicely and also put in progress its business philosophy, it has to ensure that it considered a supply chain, a distribution channel, a marketing system, a communication channel, a sales and marketing department, and IT section and so on. For that business at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its practical structure. These aid in ensuring that to be a system implementation, considerable measure of returns is predicted (John, & Richard, 2011). Using the idea of Balance of control/differentiation with coordination/integration, what would you learn about Blue Nile that’s crucial to tactic implementation for them?

There are a number of factors that are different for Blue Nile as compared to other organizations and its competitors. From the strategy of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the marketplace colored diamonds exclusively. As a outcome, the company is properly placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also prices the business a lot higher in acquiring considering that its just-in-time strategy get the job done with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. For a outcome, the balance of control for Blue Nile is well-placed within just the small business model but it fails to cover other efficiency areas (John, & Richard, 2011).

Using the thought of Strategic Surveillance Control, what would you study about Blue Nile which is significant to system implementation for them?

Blue Nile keeps in check its methods and corrects its management mistakes when identified as it implements tactics. However, though progress is the measure to identify efficiency and sustainability of a small business method, it is noticed that the company’s mission and objectives to serve the client do not auger well with current market dynamics. Among market dynamics include the presence of new entrants who exploit unaddressed market opportunities. Like a outcome, Blue Nile is exposed to problems associated with the market structure but the use of strategic surveillance has enabled the corporate to acquire technological resources capable of sustaining its enterprise model and also put in place a reliable approach implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Level of competition (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0